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Who We Are
PayPerClip is a public relations agency that delivers an entirely new approach to the practice of public relations: a pay for placement business model in which clients pay for performance measured upon the media coverage results received.
Founded in 2004, PayPerClip was spun off from Stephenson Group
, an award-winning public relations firm with more than 15 years experience providing revenue-enhancing public relations services across industries.
Mission
PayPerClip’s mission is to provide quality media placements for our clients using a pay-as-you-go results-based billing model.
PayPerClip obtains media results for clients based upon their area of expertise, media coverage goals and preferred media outlets. Support services arealso available for media training, writing, and other activities.
Competitive Advantage
PayPerClip’s executive staff and employees deliver competitive advantage to clients through our Risk-Free Plus promise and through an extensive network of relationships and professional working knowledge of the media, its need for news, deadlines and individual journalist preferences.
Markets Served
PayPerClip provides media placement results to the following market segments:
- Corporate
- Small business or consultant
- Association; Lobbyist; Non-profit
- Agency - PR, advertising, marketing
Contact:
Richard Virgilio, Managing Director - rvirgilio@PayPerClip.com
Phone: 1.732.361.3823
Address: 37 Hollow Brook Road, Califon, NJ 07830
URL: www.PayPerClip.com
Sales:
1.800.970.9192
BIOS
Richard J. Virgilio
Managing Director
email contact:rvirgilio@payperclip.com
Telephone:973.989.1177
24-hour contact:973.879.9080
Richard brings strong experience in journalism and broadcast production to his role as managing director of PayPerClip PR; this background delivers a unique ability to serve the needs of the journalism community.
As a producer at CBS Syndicated Radio, Paramount Domestic Television and Warner Brothers Domestic Television, Richard developed award-winning daily and weekly programming.
Richard is regularly sought out by top media outlets for commentary regarding image management and corporate positioning issues and was featured in PR Week’s “My First Job” column.
Richard has also directed product / corporate media launches, media training, and image consulting.His management of ongoing public relations campaigns earned him a nomination for PR Week’s “PR Person of the Year, 2003.”Recent client successes include interviews in USA Today, The Wall Street Journal, Time, People, InStyle, Fortune, Dateline NBC, Good Morning America, CNN, CNBC and Live with Regis and Kelly.
Prior to joining Stephenson Group in 2000, Richard honed his media relations skills at a financial PR firm and Household Intl.Richard graduated cum laude from KeanUniversity with a Bachelor of Arts degree in Communications.
Somer Stephenson
Director of Media Relations
Email contact:sstephenson@PayPerClip.com
Telephone:908.439.9587
24-hour contact:415.225.4332
As director of media relations, Somer brings a wealth of experience as a published journalist and interview participant.
As an author, Somer's writing has been featured in numerous magazines and newspapers.Somer is frequently called upon by the print and broadcast media to discuss publicity campaigns and crisis communications.
Since 1998, Somer has been developing and managing successful consumer, corporate and expert-positioning publicity campaigns for Fortune 500 companies in the publishing, technology, healthcare and financial industries.
Under her direction, Somer's clients were recently featured in People, Redbook, Essence, The New York Times, San Francisco Chronicle, American Lawyer, The Enquirer, Today Show, National Public Radio, Fox News, CNBC, E! News and CBS Evening News.Somer's efforts have been noted by some of her clients as the most significant revenue-driver of their business.
Prior to joining PayPerClip PR and Stephenson Group, Somer worked with a San Francisco-based public relations firm.Somer attended LafayetteUniversity in Pennsylvania.
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